Support Medical Heroes

Most clinical research professionals now acknowledge that there is a critical need for general, broadly based outreach and education to assist in reversing the erosion of public trust. But this need is being underserved by the realities of today’s research environment. Facing finite resources and increasing difficulty recruiting study volunteers, sponsors, CROs, and investigative sites must address the intense and immediate pressure to fill their clinical trials. As such, communication with the public has focused almost entirely on attracting volunteers to a specific trial and not on improving the public’s overall literacy in clinical research.

CISCRP created the Medical Heroes campaign to encourage the public to think differently about clinical research and to recognize the act of participation as a profound gift and a public good. Large-scale public education campaigns have proven to be a highly effective strategy for changing human perception and behavior in other sectors of the economy, such as blood donation, anti-drug use, and anti-pollution movements. In the long term, improved recruitment rates depend on the implementation of this type of campaign.

Please check out this link for a brief webcast with an update on how Medical Heroes is being used across the industry.

To discuss sponsorship opportunities to implement this Medical Heroes campaign for your studies please contact Diane Simmons, CISCRP President and CEO at 617-725-2750 or email at DianeSimmons@ciscrp.org.